CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-Time Warner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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Dil İngilizce ● Biçim PDF ● Sayfalar 256 ● ISBN 9780773575592 ● Yayımcı MQUP ● Yayınlanan 2006 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5671127 ● Kopya koruma Adobe DRM
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