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Joel Amernic & Russell Craig 
CEO-Speak [PDF ebook] 
The Language of Corporate Leadership

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Capa do Joel Amernic & Russell Craig: CEO-Speak (PDF)

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-Time Warner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

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Língua Inglês ● Formato PDF ● Páginas 256 ● ISBN 9780773575592 ● Editora MQUP ● Publicado 2006 ● Carregável 3 vezes ● Moeda EUR ● ID 5671127 ● Proteção contra cópia Adobe DRM
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