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Joel Amernic & Russell Craig
CEO-Speak [PDF ebook]
The Language of Corporate Leadership

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ปกของ Joel Amernic & Russell Craig: CEO-Speak (PDF)

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-Time Warner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

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ภาษา อังกฤษ ● รูป PDF ● หน้า 256 ● ISBN 9780773575592 ● สำนักพิมพ์ MQUP ● การตีพิมพ์ 2006 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 5671127 ● ป้องกันการคัดลอก Adobe DRM

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Joel Amernic Russell Craig

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