Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
€38.61
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9781793645746 ● प्रकाशक Lexington Books ● प्रकाशित 2021 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 7958158 ● कॉपी सुरक्षा Adobe DRM
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