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Trevor A. Smith & Kenroy C. Wedderburn
Compulsive Buying [EPUB ebook]
Consumer Traits, Self-Regulation, and Marketing Ethics

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Bìa của Trevor A. Smith & Kenroy C. Wedderburn: Compulsive Buying (ePUB)

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781793645746 ● Nhà xuất bản Lexington Books ● Được phát hành 2021 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7958158 ● Sao chép bảo vệ Adobe DRM

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Trevor A. Smith Kenroy C. Wedderburn Trevor Smith Kenroy Wedderburn

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