电子书 > 人文科学 > 心理学 > Trevor A. Smith & Kenroy C. Wedderburn: Compulsive Buying (ePUB)

Trevor A. Smith & Kenroy C. Wedderburn
Compulsive Buying [EPUB ebook]
Consumer Traits, Self-Regulation, and Marketing Ethics

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的封面 Trevor A. Smith & Kenroy C. Wedderburn: Compulsive Buying (ePUB)

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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语言英语 ● 格式 EPUB ● ISBN 9781793645746 ● 出版者 Lexington Books ● 发布时间 2021 ● 下载 3 时 ● 货币 EUR ● ID 7958158 ● 复制保护 Adobe DRM

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