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Trevor A. Smith & Kenroy C. Wedderburn
Compulsive Buying [EPUB ebook]
Consumer Traits, Self-Regulation, and Marketing Ethics

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Capa do Trevor A. Smith & Kenroy C. Wedderburn: Compulsive Buying (ePUB)

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

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Língua Inglês ● Formato EPUB ● ISBN 9781793645746 ● Editora Lexington Books ● Publicado 2021 ● Carregável 3 vezes ● Moeda EUR ● ID 7958158 ● Proteção contra cópia Adobe DRM

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