Promosi, Pemasaran

The first behind-the-scenes look at the stunning success of America’s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s seco …

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale …

Trade promotion spending is the second largest line item on a major consumer products company’s financials, yet it continues to fail to generate positive ROI more than half of the time. This book pro …

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander …

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts–the kind …

This new expanded second edition is an international bestseller with over 200, 000 copies sold and translated into 15 languages that shows you—no matter your age or skill, your job or training—how to …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly …

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throu …

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in c …

Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic …