Promotie, Marketing

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and …

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and medi …

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging …

The first behind-the-scenes look at the stunning success of America’s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s seco …

The development of a strong brand is essential to the day to day running and long-term success of any business. But how do you go about successfully positioning your brand in the marketplace and the …

Trade promotion spending is the second largest line item on a major consumer products company’s financials, yet it continues to fail to generate positive ROI more than half of the time. This book pro …

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander …

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts–the kind …

This new expanded second edition is an international bestseller with over 200, 000 copies sold and translated into 15 languages that shows you—no matter your age or skill, your job or training—how to …

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly …