Marknadsföring, marknadsföring

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles …

Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and …

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the ’always-on’ consumer to deliver more personalized …

Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today’s super-wired, always-on, live-life-in-public young Americans, the causes they support define …

This book is a complete sales and negotiating guide for mainland China and includes practical and measurable techniques that have been tested and proven to work with Fortune 500 companies operating i …

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people a …

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and …

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging …

The first behind-the-scenes look at the stunning success of America’s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s seco …

Trade promotion spending is the second largest line item on a major consumer products company’s financials, yet it continues to fail to generate positive ROI more than half of the time. This book pro …