Реклама, Маркетинг

This new expanded second edition is an international bestseller with over 200, 000 copies sold and translated into 15 languages that shows you—no matter your age or skill, your job or training—how to …

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging …

Praise for Your Portable Empire ‘In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven’t really done it, O’Bryan’s book is a ship of sanity to an is …

The first behind-the-scenes look at the stunning success of America’s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s seco …

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throu …

Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in c …

Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic …

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale …

Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn’t know it by observing their predominant business mode …

What is cool? Who knows. But there is one thing every marketer does know- nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instrume …