Gerhard Fuchs & Anne M. Schuller 
Total Loyalty Marketing [PDF ebook] 
Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Forage crops are an essential component of livestock’s diet. Production and availability of sufficiently good quality forage under diverse ecological dynamics are fundamental to develop an efficient …

This unique volume explores the various aspects of human resources management and challenges that leaders, managers, and employees are facing in dealing with the new normal that is the result of chan …

What are the key factors affecting global supply chains today and how can we manage them? Starting from the concept that ”there is no point driving a Ferrari in a traffic jam”, Ron Basu provides pr …

Volume 21 of Research in Occupational Stress and Well Being focuses on stress and well-being as it pertains to strategic management and decision-making. In the past few decades, the strategic leaders …

"Four Introductory Lectures on Political Economy" by Nassau William Senior serves as an essential primer in economics, offering insightful lectures that lay the foundation of the …

The recent financial crisis has led to a loss of trust in corporate governance and in particular on remuneration practices and the propensity for these to create excessive risk-taking – particularly …

Originally published in 1966, this is Volume II which is a straightforward account of the British nationalized coal industry in the first half of the twentieth century. This volume contains parts 4 o …

This book describes the history of gold as a financial instrument and discusses gold exchanges in the major markets. It also describes the history of the Chinese Gold & Silver Exchange Society (CGSE) …

This book develops a descriptive theory of a financial system”s organisations and functions. It uses an institutional economics framework to reconcile different approaches, including neo-classical …