Gerhard Fuchs & Anne M. Schuller 
Total Loyalty Marketing [PDF ebook] 
Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Book of the Month Award—Industrial Engineering Magazine Whatever your business, getting the work done on time can make or break your organization. The faster the world moves, the more this becomes …

This volume, Endophyte Biology: Recent Findings from the Kashmir Himalayas, is a unique compilation of the original, latest, and updated information on endophyte biology of the Kashmir Himalayas. The …

It is widely known today that not only are the aged ageing, or the old getting older, but they are also increasing in number the world over. At the same time, proper care and support for our aged is …

This new volume highlights the various emerging techniques and molecular applications that are currently being used in plant abiotic stress physiology. It provides a thorough overview of omics approa …

This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable ex …

This book strengthens our understanding of Indian manufacturing. It argues that structural transformation should be guided by the given factor endowments. The book undertakes detailed empirical scrut …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Almost all leadership books assume that the leader has authority over their team members. The challenge of project management in a matrix-structured environment is that this is not always the case. A …

Complexity theory is a great, untapped resource in the field of management. Experts agree that it can be a powerful tool for managing complex and virtual programs, but there is little material availa …