Gerhard Fuchs & Anne M. Schuller 
Total Loyalty Marketing [PDF ebook] 
Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

This book is a novel attempt at describing the fundamental aspects of and advancements in the field of biohythane production. The comprehensive collection of chapters is based on the fundamentals of …

Love, learn, let go. Three decisions. Three actions. Three habits. Together, these offer leaders insight (Leadersights) into the true nature of leadership and can create the type of workplace that ca …

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with …

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

First published in 1998, this collection of essays deals with four different areas of international economics: the theory of international trade, trade and development, protectionism and factor movem …

The production, marketing and exportation of food is particularly important to the Irish economy. The sector continues to grow and has played a very significant role in Ireland”s financial recovery. …