Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

This book, first published in 1980, is based on a series of lectures entitled ‘Theoretical Problems of American Political Economy’ that Lynn Turgeon made during the fall of 1978 at Moscow State Unive …

Changing vessel technology presents a major challenge to shipping management. Vessels cost tens of millions of dollars and have a long physical life. A change in vessel design for a company may also …

The events of 11 September 2001 changed the world, and in particular the aviation community, forever. Since then, the terrorist threat continues to dominate international air travel and pose a real a …

This classic set of essays by Nobel Laureate and leading monetary theorist Milton Friedman presents a coherent view of the role of money, focusing on specific topics related to the empirical analysis …

Originally published in 1931, this book was written at a time when the utility and value of gold was under great scrutiny. Global financial circles were discussing the necessity of reducing the price …