Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

Examining economic growth through the lens of poverty, social exclusion, and economic inequality, Harold Delfin Angulo Bustinza offers an econometric analysis of the effects of international trade be …

Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today’s highly competitive marketplace, creating an advantage through sales is imper …

Most of us work, yet few of us recognise our power in those workplaces or that we can influence things there. How can those of us striving in workplaces, `unleash the power of you’? How do we start c …

This revised second edition highlights the opportunities for achieving cost savings and environmental improvements to enhance competitiveness in organizations of all sizes, with specific guidance for …

How much cash should a corporation have and should we worry when they have too much? This question has been hotly debated by manager and investors recently because managers of many of America”s lead …

There is growing public interest and concern regarding the sustainability of communities. This volume offers a critical review of current trends around Corporate Social Responsibility (CSR) and susta …

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including …

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …

The financial market events in 2007-2009 have spurred renewed interest and controversy in debates regarding financial regulation and supervision. This book takes stock of the developments in EU legis …

Wage policy can be broadly defined as a set of institutions designed to bolster the wages of workers, especially for those workers who lack negotiating power. This book concentrates on the relationsh …