Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

Now in a fully revised and updated third edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to include relevant practical professional experienc …

Freeze Drying of Pharmaceutical Products provides an overview of the most recent and cutting-edge developments and technologies in the field, focusing on formulation developments and process monitori …

Combining background knowledge and practical tools, Handbook of Inland Aquatic Ecosystem Management gives you an overview of how to manage inland waters in a holistic manner. It examines the problems …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. …

The goal of this book is to gain a clear picture of the current status and future challenges with regard to the digitalization of the supply chain – from the perspective of the suppliers, the manufac …

Contributions from 80 world-renowned authorities representing a broad international background lend Fungal Biotechnology in Agricultural, Food, and Environmental Applications first-class information …

Following in the tradition of its bestselling predecessor, The 12 Principles of Manufacturing Excellence: A Lean Leader”s Guide to Achieving and Sustaining Excellence, Second Edition outlines a comp …

How can management research promote a more applicable and a more transparent knowledge for the benefit of individuals and organizations? Looming large over this question is the challenge of repurposi …

Examining economic growth through the lens of poverty, social exclusion, and economic inequality, Harold Delfin Angulo Bustinza offers an econometric analysis of the effects of international trade be …

It’s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and pers …