Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …

Wage policy can be broadly defined as a set of institutions designed to bolster the wages of workers, especially for those workers who lack negotiating power. This book concentrates on the relationsh …

The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …

The idea of comparing rewards with others has a long and persistent presence in the social sciences, and can be found in many psychological, social and managerial theories. In economics, this idea ca …

This collection offers a powerful and coherent study of the transformation of the multinational enterprise as both an object and subject of law within and beyond States. The study develops an analysi …

Transparency in the regulation of water utilities is essential in order to ensure quality and fairness. This book explores and compares different regulatory arrangements in the water utilities sector …

A fair question to ask of an advocate of subjective Bayesianism (which the author is) is ‘how would you model uncertainty?’ In this book, the author writes about how he has done it using real problem …

Electrical Safety and the Law describes the hazards and risks from the use of electricity, explaining with the help of case studies and accident statistics the types of accidents that occur and how t …

Filling a gap in contemporary food and globalization scholarship, this timely book presents recent case-study research on the globalization of food systems, and the impacts for communities around the …