A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Bahasa Inggris ● Format EPUB ● Halaman 258 ● ISBN 9780006589105 ● Ukuran file 1.4 MB ● Penerbit BN Publishing ● Diterbitkan 2020 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7336171 ● Perlindungan salinan Adobe DRM
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