A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Taal Engels ● Formaat EPUB ● Pagina’s 258 ● ISBN 9780006589105 ● Bestandsgrootte 1.4 MB ● Uitgeverij BN Publishing ● Gepubliceerd 2020 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 7336171 ● Kopieerbeveiliging Adobe DRM
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