A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Língua Inglês ● Formato EPUB ● Páginas 258 ● ISBN 9780006589105 ● Tamanho do arquivo 1.4 MB ● Editora BN Publishing ● Publicado 2020 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 7336171 ● Proteção contra cópia Adobe DRM
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