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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [EPUB ebook]
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Sampul Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (ePUB)

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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Bahasa Inggris ● Format EPUB ● Halaman 192 ● ISBN 9781040066409 ● Penerbit CRC Press ● Diterbitkan 2010 ● Diunduh 3 kali ● Mata uang EUR ● ID 9495438 ● Perlindungan salinan Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley

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