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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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Limba Engleză ● Format EPUB ● Pagini 192 ● ISBN 9781040066409 ● Editura CRC Press ● Publicat 2010 ● Descărcabil 3 ori ● Valută EUR ● ID 9495438 ● Protecție împotriva copiilor Adobe DRM
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