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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [EPUB ebook]
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Cover of Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (ePUB)

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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Language English ● Format EPUB ● Pages 192 ● ISBN 9781040066409 ● Publisher CRC Press ● Published 2010 ● Downloadable 3 times ● Currency EUR ● ID 9495438 ● Copy protection Adobe DRM

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