Svend Hollensen 
Marketing Management [PDF ebook] 
A Relationship Approach

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private se …

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explor …

Aviation Investment uniquely addresses investment appraisal methods across the key industries that make up the aviation sector, including the airports, air traffic management, airline and aircraft ma …

Never before in history have so many humans suffered from depression, anxiety, and stress. The World Health Organization estimates that more than 300 million people struggle with depression – equival …

Social Networks at Work provides the latest thinking, from top-notch experts, on social networks as they apply to industrial and organizational (I/O) psychology. Each chapter provides an in-depth rev …

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

In the new world of work, old jobs are being disrupted or eliminated just as new ones are being invented that never existed before. On top of that, professionals are not only changing jobs, but even …

How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we …

Households in the UK each generate around one tonne of waste per year, and the successful management and disposal of this waste is becoming an increasingly important issue. In many cases, recycling i …

Information Warfare in Business provides a significant and interesting perspective on the concept of the network organization. It illustrates the relations between information technology and organiza …