Svend Hollensen 
Marketing Management [PDF ebook] 
A Relationship Approach

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Since the 2008 financial crisis, existing methods of executive leadership have experienced in-depth scrutiny beyond their control. In reference to Patrick Lencioni, to understand teams is to comprehe …

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary s …

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

This collection of essential data on eleven Asian economies outlines new trends and highlighting increasing differences between developed and developing countries. The book features a detailed analys …

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

The role of gold in the world”s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …