Svend Hollensen 
Marketing Management [PDF ebook] 
A Relationship Approach

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

The book considers what makes an excellent face-to-face health and safety contact in the workplace, and why these contacts are a fundamental building block of any strong, caring, and empowering workp …

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting n …

Some IT organisations seem to expend all their energy firefighting – dealing with incidents as they arise and fixing, or patching over, the breakage. In organisations like this, restarting computers …

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Introduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical a …