Svend Hollensen 
Marketing Management [PDF ebook] 
A Relationship Approach

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

For more than 50 years, organizations of all types have struggled to achieve lasting benefits from the many tools and programs associated with various continuous-improvement initiatives. In fact, the …

The author offers an overview of pollen biology and biotechnology for students and researchers in areas such as reproductive biology, biotechnology, aeropalynology, plant breeding, horticulture, and …

Previous information security references do not address the gulf between general security awareness and the specific technical steps that need to be taken to protect information assets. Surviving Sec …

Published in 1977, this is a detailed account of the results of controversial methods as they were applied in a major company, when twenty-one managers came together for eight months to grapple with …