Bettina Stoll 
Sozial und ökonomisch handeln [PDF ebook] 
Corporate Social Responsibility kleiner und mittlerer Unternehmen

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Copertina di Bettina Stoll: Sozial und ökonomisch handeln (PDF)
Corporate Social Responsibility (CSR) ist entgegen weit verbreiteter Parolen kein reiner Kostenfaktor. Vielmehr bietet dieses Konzept, das ökonomische und soziale Prinzipien vereint, zweifachen Gewinn: für die Gesellschaft und für das Unternehmen. Dies gilt auch und besonders für kleine und mittlere Unternehmen. Bettina Stoll stellt speziell für diese Firmen Handlungsbeispiele, -strategien und -prinzipien für eine wirksame CSR vor.
€41.99
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Bettina Stoll, Dr. phil., arbeitet in der Stadtmarketing Regensburg Gmb H.
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Lingua Tedesco ● Formato PDF ● Pagine 350 ● ISBN 9783593405742 ● Dimensione 3.0 MB ● Casa editrice Campus Verlag ● Città Frankfurt am Main ● Paese DE ● Pubblicato 2009 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 2238234 ● Protezione dalla copia DRM sociale

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Bettina Stoll

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