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Bettina Stoll
Sozial und ökonomisch handeln [PDF ebook]
Corporate Social Responsibility kleiner und mittlerer Unternehmen

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Capa do Bettina Stoll: Sozial und ökonomisch handeln (PDF)

Corporate Social Responsibility (CSR) ist entgegen weit verbreiteter Parolen kein reiner Kostenfaktor. Vielmehr bietet dieses Konzept, das ökonomische und soziale Prinzipien vereint, zweifachen Gewinn: für die Gesellschaft und für das Unternehmen. Dies gilt auch und besonders für kleine und mittlere Unternehmen. Bettina Stoll stellt speziell für diese Firmen Handlungsbeispiele, -strategien und -prinzipien für eine wirksame CSR vor.

€41.99

Sobre o autor

Bettina Stoll, Dr. phil., arbeitet in der Stadtmarketing Regensburg Gmb H.

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Língua Alemão ● Formato PDF ● Páginas 350 ● ISBN 9783593405742 ● Tamanho do arquivo 3.0 MB ● Editora Campus Verlag ● Cidade Frankfurt am Main ● País DE ● Publicado 2009 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 2238234 ● Proteção contra cópia DRM social

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