Bettina Stoll 
Sozial und ökonomisch handeln [PDF ebook] 
Corporate Social Responsibility kleiner und mittlerer Unternehmen

Ondersteuning
Hoes van Bettina Stoll: Sozial und ökonomisch handeln (PDF)

Corporate Social Responsibility (CSR) ist entgegen weit verbreiteter Parolen kein reiner Kostenfaktor. Vielmehr bietet dieses Konzept, das ökonomische und soziale Prinzipien vereint, zweifachen Gewinn: für die Gesellschaft und für das Unternehmen. Dies gilt auch und besonders für kleine und mittlere Unternehmen. Bettina Stoll stellt speziell für diese Firmen Handlungsbeispiele, -strategien und -prinzipien für eine wirksame CSR vor.

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Over de auteur

Bettina Stoll, Dr. phil., arbeitet in der Stadtmarketing Regensburg Gmb H.
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Taal Duits ● Formaat PDF ● Pagina’s 350 ● ISBN 9783593405742 ● Bestandsgrootte 3.0 MB ● Uitgeverij Campus Verlag ● Stad Frankfurt am Main ● Land DE ● Gepubliceerd 2009 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 2238234 ● Kopieerbeveiliging Sociale DRM

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