Bettina Stoll 
Sozial und ökonomisch handeln [PDF ebook] 
Corporate Social Responsibility kleiner und mittlerer Unternehmen

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Обложка Bettina Stoll: Sozial und ökonomisch handeln (PDF)
Corporate Social Responsibility (CSR) ist entgegen weit verbreiteter Parolen kein reiner Kostenfaktor. Vielmehr bietet dieses Konzept, das ökonomische und soziale Prinzipien vereint, zweifachen Gewinn: für die Gesellschaft und für das Unternehmen. Dies gilt auch und besonders für kleine und mittlere Unternehmen. Bettina Stoll stellt speziell für diese Firmen Handlungsbeispiele, -strategien und -prinzipien für eine wirksame CSR vor.
€41.99
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Bettina Stoll, Dr. phil., arbeitet in der Stadtmarketing Regensburg Gmb H.
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язык немецкий ● Формат PDF ● страницы 350 ● ISBN 9783593405742 ● Размер файла 3.0 MB ● издатель Campus Verlag ● город Frankfurt am Main ● Страна DE ● опубликованный 2009 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2238234 ● Защита от копирования Социальный DRM

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