The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Acquista questo ebook e ricevine 1 in più GRATIS!
Lingua Inglese ● Formato PDF ● Pagine 247 ● ISBN 9781317477686 ● Casa editrice Taylor and Francis ● Pubblicato 2011 ● Scaricabile 3 volte ● Moneta EUR ● ID 4147257 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM