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Robyn Blakeman
Advertising Campaign Design [PDF ebook]
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Cover of Robyn Blakeman: Advertising Campaign Design (PDF)

The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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Language English ● Format PDF ● Pages 247 ● ISBN 9781317477686 ● Publisher Taylor and Francis ● Published 2011 ● Downloadable 3 times ● Currency EUR ● ID 4147257 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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