The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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语言 英语 ● 格式 PDF ● 网页 247 ● ISBN 9781317477686 ● 出版者 Taylor and Francis ● 发布时间 2011 ● 下载 3 时 ● 货币 EUR ● ID 4147257 ● 复制保护 Adobe DRM
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