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S. Tamer Cavusgil & John Riesenberger
Conducting Market Research for International Business [EPUB ebook]

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Copertina di S. Tamer Cavusgil & John Riesenberger: Conducting Market Research for International Business (ePUB)

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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Lingua Inglese ● Formato EPUB ● Pagine 120 ● ISBN 9781606490266 ● Casa editrice Business Expert Press ● Pubblicato 2009 ● Scaricabile 3 volte ● Moneta EUR ● ID 5374875 ● Protezione dalla copia Adobe DRM

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