S. Tamer Cavusgil & John Riesenberger 
Conducting Market Research for International Business [EPUB ebook] 

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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Language English ● Format EPUB ● Pages 120 ● ISBN 9781606490266 ● Publisher Business Expert Press ● Published 2009 ● Downloadable 3 times ● Currency EUR ● ID 5374875 ● Copy protection Adobe DRM
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