Catalog > Social Sciences > Economy > Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Strategic Marketing Planning [EPUB ebook]
A Step-by-Step Approach

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Cover of Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.

€58.63

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Format EPUB ● Pages 478 ● ISBN 9781000984552 ● Publisher Taylor and Francis ● Published 2023 ● Downloadable 3 times ● Currency EUR ● ID 9191221 ● Copy protection Adobe DRM

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