Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem 
Strategic Marketing Planning [EPUB ebook] 
A Step-by-Step Approach

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.