E-kitap > Sosyal Bilimler > Ekonomi > Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Strategic Marketing Planning [EPUB ebook]
A Step-by-Step Approach

Destek

Örtmek Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.

€59.48

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Biçim EPUB ● Sayfalar 478 ● ISBN 9781000984552 ● Yayımcı Taylor and Francis ● Yayınlanan 2023 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9191221 ● Kopya koruma Adobe DRM

DRM özellikli bir e-kitap okuyucu gerektirir

Aynı yazardan daha fazla e-kitap / Editör

Karel Jan Alsem The Netherlands) Alsem Karel Jan (Hanze University of Applied Sciences Netherlands) Alsem Karel Jan (Hanze University of Applied Sciences

255.022 Bu kategorideki e-kitaplar

Örtmek Dieter Fink: Project Risk Governance

Dieter Fink: Project Risk Governance

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

Örtmek John Bank & Andrew Kakabadse: Working in Organisations

John Bank & Andrew Kakabadse: Working in Organisations

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

Örtmek Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Örtmek Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

Jon M. (Co-Founder, Value Transformation, LLC, Texas, USA) Quigley & Kim L. Robertson: Configuration Management, Second Edition

The book provides a comprehensive approach to configuration management from a variety of product development perspectives, including embedded and IT. It provides authoritative advice on how to extend …

Örtmek MD, MBA, Jody (Emergency Physician, Mary Washington Hospital) Crane & PhD, Chuck (Professor of Management Science, College of Business, University of Tennessee) Noon: The Definitive Guide to Emergency Department Operational Improvement

MD, MBA, Jody (Emergency Physician, Mary Washington Hospital) Crane & PhD, Chuck (Professor of Management Science, College of Business, University of Tennessee) Noon: The Definitive Guide to Emergency Department Operational Improvement

This revised and updated book explores the academics behind managing the complex service environment that is the Emergency Department (ED) by combining applied management science and practical experi …

Örtmek Freddie L. Barnard & Brady Brewer: Agribusiness Management

Freddie L. Barnard & Brady Brewer: Agribusiness Management

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, h …

Örtmek Rebecca Morgan: Manufacturing Mastery

Rebecca Morgan: Manufacturing Mastery

While there are those who say manufacturing is dying, it is not and will not. Without a universal vow of poverty, growing economies will only increase demand. Manufacturing in the 21st century is not …

Örtmek Edwin J. Nijssen: Entrepreneurial Marketing

Edwin J. Nijssen: Entrepreneurial Marketing

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to chang …

Örtmek Michele Hunt: DreamMakers

Michele Hunt: DreamMakers

Dream Makers: Innovating for the Greater Good profiles stories of businesses, cross-sector initiatives and movements and whole communities that are collaborating to create a flourishing world. They a …

Örtmek Alan Muir Wood: Tunnelling

Alan Muir Wood: Tunnelling

Tunnelling has become a fragmented process, excessively influenced by lawyers”notions of confrontational contractual bases. This prevents the pooling of skills, essential to the achievement of the p …

Sonraki Sayfa >>>