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Knut A. Wiesner
Regionaltourismus [PDF ebook]
Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure

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Cover of Knut A. Wiesner: Regionaltourismus (PDF)

Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.

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Language German ● Format PDF ● Pages 218 ● ISBN 9783486849424 ● Publisher De Gruyter ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 9441922 ● Copy protection Adobe DRM

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