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Knut A. Wiesner
Regionaltourismus [PDF ebook]
Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure

Destek

Örtmek Knut A. Wiesner: Regionaltourismus (PDF)

Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.

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Dil Almanca ● Biçim PDF ● Sayfalar 218 ● ISBN 9783486849424 ● Yayımcı De Gruyter ● Yayınlanan 2021 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9441922 ● Kopya koruma Adobe DRM

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Knut A. Wiesner

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