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Knut A. Wiesner
Regionaltourismus [PDF ebook]
Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure

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Bìa của Knut A. Wiesner: Regionaltourismus (PDF)

Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 218 ● ISBN 9783486849424 ● Nhà xuất bản De Gruyter ● Được phát hành 2021 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9441922 ● Sao chép bảo vệ Adobe DRM

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Knut A. Wiesner

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