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Knut A. Wiesner
Regionaltourismus [PDF ebook]
Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure

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Обложка Knut A. Wiesner: Regionaltourismus (PDF)

Die erfolgreiche Etablierung und Vermarktung einer Region als Tourismusregion bzw. Destination ist eine Gemeinschaftsaufgabe und stellt große Herausforderungen an alle regionalen Tourismusakteure. In vielen Tourismusregionen mangelt es noch immer an professioneller Tourismusarbeit und einem effektiven Destination Management (DMO). Dieses Werk zeigt auf, wie Kooperation und Qualität verbessert, wie 360-Grad-Marketing genutzt und eine attraktive Destination mit profilierter Destinationsmarke gebildet werden können.

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язык немецкий ● Формат PDF ● страницы 218 ● ISBN 9783486849424 ● издатель De Gruyter ● опубликованный 2021 ● Загружаемые 3 раз ● валюта EUR ● Код товара 9441922 ● Защита от копирования Adobe DRM

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Knut A. Wiesner

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