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Alain Ferrand & Scott McCarthy
Marketing the Sports Organisation [EPUB ebook]
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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Format EPUB ● Halaman-halaman 320 ● ISBN 9781134053445 ● Penerbit Taylor and Francis ● Diterbitkan 2008 ● Muat turun 6 kali ● Mata wang EUR ● ID 2647597 ● Salin perlindungan Adobe DRM

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Alain Ferrand Scott McCarthy

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