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Andreas Al-Laham & Marc Eulerich
Strategisches Management [EPUB ebook]
Grundlagen – Prozess – Implementierung

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Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Bahasa Jerman ● Format EPUB ● ISBN 9783658437114 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2024 ● Muat turun 3 kali ● Mata wang EUR ● ID 9512315 ● Salin perlindungan Adobe DRM

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