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Andreas Al-Laham & Marc Eulerich
Strategisches Management [EPUB ebook]
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Обложка Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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язык немецкий ● Формат EPUB ● ISBN 9783658437114 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2024 ● Загружаемые 3 раз ● валюта EUR ● Код товара 9512315 ● Защита от копирования Adobe DRM

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Andreas Al-Laham Marc Eulerich Martin K. Welge

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