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Andreas Al-Laham & Marc Eulerich
Strategisches Management [EPUB ebook]
Grundlagen – Prozess – Implementierung

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Capa do Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Língua Alemão ● Formato EPUB ● ISBN 9783658437114 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2024 ● Carregável 3 vezes ● Moeda EUR ● ID 9512315 ● Proteção contra cópia Adobe DRM

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