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Andreas Al-Laham & Marc Eulerich
Strategisches Management [EPUB ebook]
Grundlagen – Prozess – Implementierung

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Bìa của Andreas Al-Laham & Marc Eulerich: Strategisches Management (ePUB)

Die achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.

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Ngôn ngữ tiếng Đức ● định dạng EPUB ● ISBN 9783658437114 ● Nhà xuất bản Springer Fachmedien Wiesbaden ● Được phát hành 2024 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9512315 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Andreas Al-Laham Marc Eulerich Martin K. Welge

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