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Arnold K. Weinstein
Marketing (RLE Marketing) [PDF ebook]
The Management Way

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

€56.50

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 230 ● ISBN 9781317638056 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3387375 ● Salin perlindungan Adobe DRM

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Arnold K. Weinstein

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